»Zwei Seelen schlagen, ach! in meiner Brust ...«
Two souls dwell, ah! in my breast ...
On one side, the clear voice of reason, sharp critique, and a strong sense of responsibility.
On the other, the spirit of discovery, a thirst for adventure, and the pursuit of the new.
With this duality in mind, Bfgs (formerly BrassFonts) creates and distributes modern fonts and high-quality typeface families, bridging the gap between experiment, display, and text.
Beyond this, Guido Schneider specializes in designing sophisticated custom fonts, distinctive corporate typefaces, impactful campaign fonts, and unique logotypes, tailored for brands across diverse industries and objectives.
The result? A typeface that does more than convey words — it tells a story!
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Bfgs is the type and design studio of Guido Schneider.
Originally founded as BrassFonts in 1996 by designer Guido Schneider, Hartmut Schaarschmidt, Rene Tillmann and Rolf Zaremba, Bfgs has strived from the beginning to offer aesthetically high-quality and independent alternatives to the typographic monotony. (It’s worth taking a look at the archive!)
In addition to the four founders, other typeface designers have contributed to BrassFonts’ rich library. The spectrum ranged from experimental, thematic display fonts to comprehensive typeface families for reading text and corporate design applications.
In the meantime, the Bfgs type library focuses exclusively on the distinctive type designs by Guido Schneider.
Guido Schneider is a designer and freelance art director based in Brauweiler near Cologne, specializing in type design, logo design, corporate design development, and typographic & strategic design consulting.
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Teaching, Workshops & Talks
2009–today ..... Lecturer/teacher for typography and type design at Niederrhein University of Applied Sciences (Krefeld)
2009–2010 ....... Seminars at the KISD – Köln International School of Design (Cologne)
2008–2012 ....... Lecturer/teacher for typography at Ruhrakademie (Schwerte)
2025 .................... Talk »Custom/Type/Faces« as part of the lecture series »LWMT – Less Walking More Talking« at Niederrhein University of Applied Sciences (Krefeld)
2020 .................... Semester project »Audiovisual promotion clip for selected typefaces from BrassFonts« at AMD Akademie Mode & Design
2019 .................... Lecture and workshop »Typeface Design« at the Rhine-Waal University of Applied Sciences
2019 .................... Talk »Form/Language/Typeface/Sound« as part of the LunchTalks at Inform GmbH
2018 .................... Talk at Typotage Leipzig »Mit Schrift ins Fernsehen« → Watch talk on YouTube
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Awards & Publications
Guido Schneider’s work and designs have received various awards, including the RedDot Award, ADC (Art Directors Club), CO&CO Selected, BOB (Best of Business-to-Business) and »Designpreis der Commerzbank und des Museums für angewandte Kunst Köln« (Design Award of Commerzbank and the Museum of Applied Arts Cologne).
Furthermore, his work has been published in numerous design and typography books and magazines.
TYPODARIUM 2024 – The Daily Dose of Typography
Verlag Hermann Schmidt Mainz
Typefaces: BF Garant Pro/PE
YEARBOOK OF TYPE #6 – Movie Edition
Slanted Publishers
Typeface: BF Garant Pro/PE
YEARBOOK OF TYPE #4 – Fancy Edition
Slanted Publishers
Typeface: BF Rotwang Pro
YEARBOOK OF TYPE #3
Slanted Publishers
Typeface: BF Konkret Grotesk Pro
TYPODARIUM 2014 – The Daily Dose of Typography
Verlag Hermann Schmidt Mainz
Typefaces: BF Girando Pro
TYPO LYRICS – The Sound of Fonts
Birkhäuser Verlag
Typeface: BF Fiona Slab
TYPODARIUM 2010 – The Daily Dose of Typography
Verlag Hermann Schmidt Mainz
Typefaces: BF Fiona, BF Girando, BF Corpa Gothic & Serif
TYPOTON – Schrift im Radio (Initiator: Nicole Fally)
Interview and Portrait
ZEIXS – TYPO
Agentur 12ender & Feierabend Unique Books Verlag – Pages 352-354
ZEIXS – LOGO
Agentur 12ender & Feierabend Unique Books Verlag – Pages 186-187, 340, 409
ADC DEUTSCHLAND 2005
Verlag Hermann Schmidt Mainz – Page 250
SPATIUM – Magazin für Typografie
Typosition. Botschaft für Typografie & Gestaltung – Pages 9/10
POSTSCRIPT – Zur Form von Schrift heute
Verlag HantjeCantz – Pages 124/125
EMOTIONAL DIGITAL
Verlag Hermann Schmidt Mainz – Pages 34/35
ALPHABOOK
Hearst Books International – Pages 28/29, 112/113, 114/115
REDDOT Award (Internationales Jahrbuch Kommunikations-Design)
Verlag form GmbH – Page 50